Marketing Day: Twitter To Test Promoted Moments, EU Court Rules On Safe Harbor & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Facebook Adjusts News Feed To Load Better In The 2G World
Oct 6, 2015 by Martin Beck
The social network is now adjusting and prioritizing what people see in the News Feed depending on the speed of their mobile Internet connection.
Site-Optimizing Moovweb Launches Suite Of Shopping Cart-Optimization Tools
Oct 6, 2015 by Barry Levine
New product offers A/B testing, user flow management, analytics, and best practices.
Yahoo Gemini Adds Retargeting For Site Visitors And App Users
Oct 6, 2015 by Ginny Marvin
Custom audience targeting is now available for search and native advertising campaigns.
New: Facebook Is Rolling Out Verified Badges For Local Business Pages
Oct 6, 2015 by Martin Beck
Business Pages with physical addresses can display a verified check mark. Feature is being rolled out today in the US, UK, Canada, Australia and New Zealand, with other markets to follow.
Twitter Will Start Testing “Promoted Moments” Soon
Oct 6, 2015 by Martin Beck
Company is talking with brand partners about advertising with new curated product and will start testing in “weeks, not months.”
4 Reasons Broadcast Emails May Be Quietly Breaking Your Email Program
Oct 6, 2015 by Chad White
Don’t let an over-reliance on broadcast emails drag you down. Columnist Chad White explains why marketers should spend less time sending broadcast emails and more time on optimizing their triggered email efforts.
Twitter Moments Brings Featured Stories To The Masses In A Concise, Swipeable Format
Oct 6, 2015 by Greg Finn
Moments are a sleek new way of storytelling on Twitter. Instead of hashtags, Moments will allow users to view the top Tweets on the trendiest of topics.
Citing NSA Spying, European Court Kills Data Transfer Agreement Between EU & US
Oct 6, 2015 by Greg Sterling
The two-year old Snowden-NSA spying revelations have fueled a growing climate of hostility toward Google, Facebook and other US tech companies in Europe. And earlier today, the European Court of Justice (CJEU) cited Snowden to kill a long-established Safe Harbor agreement that allowed the transfer and processing of data between servers in the US and […]
Microsoft Announces Surface Book, Surface Pro 4 & New Lumia Phones
Oct 6, 2015 by Danny Sullivan
Company also announces new Microsoft Band 2 and development kits for HoloLens to ship early next year.
Don’t Let “Mobile First” Steer You “Mobile Wrong”
Oct 6, 2015 by Sanjay Dholakia
Don’t make the mistake of focusing on mobile only. Columnist Sanjay Dholakia explains why marketers need to connect with customers across multiple channels.
How Intel Optimizes Pinterest For Maximum Engagement
Oct 6, 2015 by Benjamin Spiegel
At SMX East, a team from Intel outlined the company’s research on Pinterest and how it affected its strategy. Columnist Benjamin Spiegel discusses what they learned and shares key takeaways for marketers.
Apple, Google Lead Interbrand’s Rankings Of Most Valuable Global Brands
Oct 6, 2015 by Matt McGee
Tech industry well represented in annual ranking of top brands, holding six of top 10 spots.
Act Now: MarTech Europe Is Just Two Weeks Away!
Oct 6, 2015 by Marketing Land
“Digital” is fundamentally transforming marketing. Consider: The adaptability of content when A/B testing and personalisation are applied. The increased adjacency of marketing and other departments, such as IT and sales. The scale at which successful Web campaigns can blossom in social media if we’re operationally ready for them. The precision that data affords us in […]
Apple Pay Not Yet Paying Dividends To Apple, Says Research Report
Oct 6, 2015 by Greg Sterling
A new report from researcher Aite Group is getting a lot of play on the one-year anniversary of the introduction of Apple Pay. The firm says that so far, Apple Pay has been slow to take off and asserted that its use impacts just 1 percent of retail transactions in the US. There are various […]