Month: October 2015

Snapchat’s First Sponsored Lens Features “Peanuts” & A Candy Corn Stream

The brand invasion of Snapchat selfies starts on Halloween.

Fox Studios has purchased the first “Sponsored Lens” to promote “The Peanuts Movie” set for release next week. Tomorrow Snapchatters who activate the Lens feature while shooting a picture or video of themselves will be able to overlay Peanuts characters on their selfies. Snoopy, Charlie Brown and Woodstock will make appearances and people will have the option to show an “endless stream of candy corn” pouring out of their mouths, modeled after Snapchat’s rainbow vomit feature. The animated overlays will be accompanied by the “Linus and Lucy” theme song.

IMG_5507

Snapchat introduced the Lens feature in September, giving its users a playful way to dress up their selfies with animated special effects.

The Sponsored Lens feature is the second new ad unit Snapchat is rolling out this week. The new James Bond movie, “Spectre,” got its own Discover channel on Monday as Snapchat continues its push to monetize its audience of 100 million daily users.

The company isn’t revealing how much it is charging for these high-profile sponsorships, but they are pricey, with multiple reports putting the cost of Sponsored Lenses on holidays at around $750,000. A Recode source said Snapchat is telling advertisers to expect 12 million to 16 million people to use sponsored lenses on holidays. That’s apparently enough incentive for entertainment brands to continue experimenting with Snapchat advertising.

The Peanuts Lens will be activated at midnight Pacific time and be available for 24 hours. The studio is also sponsoring Peanuts geofilters that will be active in the US tomorrow.

from Marketing Land http://ift.tt/1MnaXk3

via New Digital Tips

Marketing Day: Instagram Ad Updates, A Digital Marketing Quiz & LinkedIn Earnings Report

marketing-day-header-v2-mday

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Reputation Management

Social Media

Video

from Marketing Land http://ift.tt/1LH4Ppj

via New Digital Tips

Instagram Is Giving Advertisers Self-Serve Access To Carousel Ads

instagram-generic-1920

Instagram has announced that it will soon allow advertisers to serve themselves to carousel ads. Instagram will enable purchase of the ads through parent company Facebook’s Power Editor and Ad Manager platforms and the Instagram ads API in the next few weeks.

“By opening up the way advertisers can buy, businesses of all sizes around the world now have more flexible targeting, call-to-action button options, and can customize their offsite links to help drive maximum return,” Instagram wrote in a blog post.

Launched in June, carousel ads offer advertisers the chance to create promoted posts with up with five images that people can swipe through. Notably, carousel ads were the first Instagram posts that included links that people could click or tap on to visit sites off Instagram.

Instagram said carousel ads have been working well, on average producing an additional 2.5 point lift in ad recall compared to single photo campaigns. And French retailer L’Occitane reported 58% higher lift in conversion rate compared to their campaigns using single-photo link ads.

instagram-carousel-lift

Now Instagram will give all advertisers the ability to use the format, as it continues to open its ad products to all comers. Among the recent new additions are the ability to optimize for reach and frequency or for conversions. From the blog post:

By optimizing for reach & frequency, advertisers can manage the number of people they reach with their Instagram ads and how frequently the ads are shown. To make media planning and buying even easier, advertisers can also control the reach and frequency of campaigns across Instagram and Facebook.

In addition, performance advertisers can now optimize delivery of their ads to people who are most likely to take an action on their website—driving more efficient performance on Instagram, or for campaigns running across Facebook and Instagram. Our goal is to remove friction and give businesses the most bang for their advertising buck.

from Marketing Land http://ift.tt/1XFogEx

via New Digital Tips